Holistic
Reading
The first step in understanding Rumi’s work is the ability to read the poems correctly. Poetry asks to be entered slowly, allowing each word, pause, image, and cadence to breathe.
نورآوا
Where Rumi’s Poetry Comes Alive
NoorAva — The Song of Light — is a nonprofit institute devoted to bringing the wisdom of Rumi and Hekmat-e Khosrovani to life through the living arts of reading, interpretation, music, and dance.
Preservation, education, celebration, connection, community, and vision.
Community Vision
Rumi’s legacy is a unique and timeless treasure
NoorAva is a space dedicated to the multidimensional exploration of Rumi’s work coupled with Hekmat-e Khosrovani — offering a holistic experience through reading, interpretation, music, and dance. Our aim is to illuminate the layered depth of his teachings by presenting them in an integrated, immersive manner that engages both intellect and spirit. True understanding requires a multidimensional and holistic approach — one that transcends isolated interpretations and embraces the interconnectedness of thought, sound, movement, and meaning. NoorAva endeavors to draw upon Iranian cultural and national heritage to help shape a cultivated and conscious national identity. We create spaces for reflection, dialogue, and collective renewal.
Learn
A multidimensional path of understanding
NoorAva believes true understanding requires a holistic approach that embraces the interconnectedness of thought, sound, movement, and meaning.
Contemplative
Interpretation & Analysis
Interpretation reveals the soul of the poem; analysis reveals its architecture. With Rumi, both become doorways into transformation rather than conclusions to possess.
Immersive
Music
Music harmonizes the soul with nature and the whole of existence. NoorAva presents forms of music aligned with Persian literature, mystical tradition, peace, and joy.
Embodied
Dance
When beauty and love are poured into our being, they become poetry, music, dance, or all three together. Movement becomes another path back to the source from which art arises.
Upcoming Events
Saturday, Sep 19, 2026 • 7:30PM
Boundless
An unforgettable evening of live Persian musical performance.
Join us for an immersive journey through the rich musical and spiritual heritage of Persia, featuring Alireza Shahmohammadi and his ensemble performing two distinct sets of Persian Classical music.
Attend Event
Your Support Keeps Culture Alive
Join our community, attend our events, or make a donation. Every contribution — of time, talent, or treasure — makes a difference.