About

Our Founders

NoorAva is guided by artists, scholars, and builders devoted to preserving Persian music, philosophy, and wisdom traditions for contemporary audiences.

Co-Founder & Creative and Artistic Director

Alireza Shahmohammadi

Alireza Shahmohammadi is a distinguished vocalist, composer, philosopher, and Rumi scholar. He began studying Persian classical music at the age of eight under some of Iran’s most celebrated masters, including Hatem Asgari, Mohammad Reza Shajarian, Mohammad Reza Lotfi, Parviz Meshkatian, and Ali-Asghar Bahari. Through NoorAva, he continues his lifelong mission of preserving the authentic spirit of Persian music while revealing the profound wisdom that gives it life.

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Co-Founder & Executive Director

Kamyar Faron

Kamyar Faron brings together a lifetime of inquiry into self-discovery with decades of executive leadership, strategic vision, and nonprofit development. His work has been deeply influenced by Rumi, practical philosophy, Advaita, and contemplative traditions that invite direct self-knowledge through awareness and lived experience.

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