Holistic
Reading
The first step in understanding Rumi’s work is the ability to read the poems correctly. Poetry asks to be entered slowly, allowing each word, pause, image, and cadence to breathe.
What we do
Holistic exploration of Rumi’s work
NoorAva brings poetry, music, movement, and wisdom together so Rumi is not only studied, but encountered.
True Understanding
A living encounter with wisdom
NoorAva is a space dedicated to the multidimensional exploration of Rumi’s work coupled with Hekmat-e Khosrovani — offering a holistic experience through reading, interpretation, music, and dance. Our aim is to illuminate the layered depth of his teachings by presenting them in an integrated, immersive manner that engages both intellect and spirit. True understanding requires a multidimensional and holistic approach — one that transcends isolated interpretations and embraces the interconnectedness of thought, sound, movement, and meaning. Hekmat-e Khosrovani is the wisdom of being, not merely knowing — a path where light, justice, beauty, and truth are inseparable.
Mission
A council for cultural renewal
We seek to form a council of experts devoted to revitalizing Iranian culture and values within the Iranian-American community through performances, academic symposia, research-based gatherings, and spaces for collective renewal.
Reading · Music · Movement
The work takes shape in four dimensions
Contemplative
Interpretation & Analysis
Interpretation reveals the soul of the poem; analysis reveals its architecture. With Rumi, both become doorways into transformation rather than conclusions to possess.
Immersive
Music
Music harmonizes the soul with nature and the whole of existence. NoorAva presents forms of music aligned with Persian literature, mystical tradition, peace, and joy.
Embodied
Dance
When beauty and love are poured into our being, they become poetry, music, dance, or all three together. Movement becomes another path back to the source from which art arises.
Upcoming Events
Saturday, Sep 19, 2026 • 7:30PM
Boundless
An unforgettable evening of live Persian musical performance.
Join us for an immersive journey through the rich musical and spiritual heritage of Persia, featuring Alireza Shahmohammadi and his ensemble performing two distinct sets of Persian Classical music.
Attend Event
Your Support Keeps Culture Alive
Join our community, attend our events, or make a donation. Every contribution — of time, talent, or treasure — makes a difference.